Case Studies

Client confidentiality prevents us disclosing the details of many of our projects but we would be pleased where possible to respond to specific requests for clarification.

Typical projects include:

Caradon MK Electric Several projects investigating the market opportunity for new products.
Techniques employed: Telephone Interviews, Face to Face Executive Interviews, Focus Groups.

Royal Thai Government Several major International projects assessing the opportunity for Thai products in the European market place, development of marketing recommendations including presentation of results to Industry leaders in Bangkok.
Techniques employed: Telephone Interviews, Face to Face Executive Interviews, Store Checks, Desk Research.

Granary Leisure Assessment of business potential prior to acquisition.
Techniques employed: Internet and Desk Research, Mystery Shopping, Face to Face Interviews.

Powergen Plc Assessment of opportunity for new products to utilise Powergen brand and corporate assets.
Techniques employed: Desk and Telephone Research.

North Staffordshire Chamber of Commerce Member satisfaction survey.
Techniques employed: On-line, Telephone and Postal surveys.

International Bathroom Fittings Company New product research and market opportunity assessment.
Techniques Employed: Desk & Telephone research, Executive Interviews

CIMA Chartered Marketer